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2. Tourism Marketing Grant Application

   Visit Liberty and the Tourism Committee offer a Tourism Grant program to support retail shops, tourist attractions or events designed to attract visitors and overnight stays in Liberty. These grants can help cover:

   • Advertising: Promote your business in ways you couldn't normally afford.
   • Event Support: Enhance an existing event or kickstart a new event idea, including booking vendors and entertainment, printing, advertising, etc.

   Liberty-based businesses and non-profits are eligible to apply.

   
   

   Key Points:

   • Event Grants: Must enhance an existing event or fund a new idea. Describe how a grant will enhance your event, add something new or help it grow. Funding to previous grant recipients will take lower priority.
   • Advertising Grants: Must focus on tourism promotion and include a clear strategy. Describe your current advertising efforts and how the requested ad will impact your business. 
   • Success Metrics: All applicants should explain how they will attract visitors to Liberty and how success will be measured.

   
   Important Dates:

   • Application Deadline: March 15 at 5 p.m.
   • Grants Awarded: By the end of March.
   • Reimbursement: Grants are paid after the event/project, once receipts are submitted.

   
   

   For help with the application process, contact Brenda Geiger, Visit Liberty Tourism Strategist, at bgeiger@libertymo.gov.

4. Date Submitted
   Date Submitted
6. Organization / Business Name
8. Address
9. City, State, Zip
11. Authorized Contact Person
12. Title
14. Phone
15. Email
17. Indicate Which Need You Have?

    1. Event support (cost of supplies, entertainment, event promotion, printing, etc.)
    2. Advertising support (digital or traditional ads to promote your business / attraction not tied to an event).
19. Event / Advertising Campaign Name
21. Event or Ad Campaign Date
22. Location
24. Grant Amount Requested
25. Project Budget

    NOTE: If an event request, include the total event budget. If an ad request, include the organization's total marketing budget.

26. Organization's Total Annual Operating Budget
28. Is This a New Event or Campaign?

    1. Yes
    2. No
29. If "NO" How do you plan on expanding from previous events?
31. Event or Ad Campaign Description
33. How will the grant funds be spent? (Estimated breakdown of costs)
35. How does your event or ad campaign uniquely showcase Liberty as a destination?
37. What is your marketing plan to attract visitors from KC and the region?
39. What promotions, discounts or incentives could encourage visitors to stay longer or return to Liberty?
41. Estimated Number of People Reached

    For event grants - estimate event attendees

    For advertising grants - estimate ad engagement and impressions

42. Geographic Area Reached

    Where are your guests traveling from and how is that data being measured?

43. Estimated Number of Hotel Rooms Booked in Liberty as a Result of Project
45. Additional Information for Applicants
    • All printed materials paid for with grant monies must include the Visit Liberty logo and website URL (www.visitlibertymo.com).
    • Any printed materials paid for with grant monies must be submitted to the Tourism Strategist (bgeiger@libertymo.gov) for review to ensure the use of logo fits with the Visit Liberty brand guidelines
    • Visit Liberty should be listed, with logo included, as an in kind sponsor for all event grantees 
    • The Tourism Committee requests that any events receiving grant funds display a Visit Liberty banner at the event. The banner will be provided.

    Each grant recipient will submit a grant recap report to the Tourism Committee no later than 60 days after the event or campaign. The recap report should include:

    • Description of how grant funds were used including how the grant impacted the program / event and resulted in tourism in Liberty
    • Detailed budget of how funds were spent with dedicated, itemized receipts for all expenses
    • Copy of any printed materials, advertising, etc. if applicable
    • Estimated total number of people reached / attendees of project
    • Estimated total number of hotel rooms booked as a result of the project
    • Any other measurable results available

    Any advertising including the Visit Liberty logo, website and/or design template, may NOT contain any of the following material or information:

    • Direct conflicts with the City of Liberty’s employee handbook and policies in relation to discrimination, sexual harassment, endorsement or improper conduct
    • Promotion of the sale or consumption of tobacco products or depiction of the use of tobacco products
    • Commentary, advocacy or promotion of issues
    • Promotion of political candidates or campaigns
    • Promotion or commentary involving negative or personal attacks against individuals or organizations or which is contrary to existing laws or promoting illegal activity
    • Promotion of gambling, betting, or games of chance, in name, likeness or implication or promotion of establishments providing such services or activities of a related nature
    • Depiction in any form of nudity or semi-nudity, profanity, obscenity, or lewdness or characterizations which suggest, depict or promote any such element or sexually oriented products, activities, or materials as measured by a reasonable community standard
    • Promotion in any form of illegal drugs, illegal drug use or illegal drug materials or characterizations which suggest or depict the promotion or glorification of any such products, activities or materials
    • Promotion of the use or sale of firearms, explosives or other weapons, or the depiction, suggestion or glorification of violence or acts of a violent nature
    • Use of language or descriptive material which taken in form and context is deemed to be unsuitable for and contrary to community standards or standards of appropriateness for governmental or family publications, communications, and/or audiences
    • Use of words, language, representations or descriptive material of any kind having more than one meaning or connotation, one of which would otherwise be prohibited under this policy
    • Inclusion of materials, depictions, promotions or offerings which are the type prohibited or by their nature would violate any postal restrictions or regulations or any federal, state, or local law, rule or regulation. 
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46. 1. Receive an email copy of this form.
47. Email address

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