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2. 2026 Restaurant Tourism Grant Application

   The City of Liberty has designated $20,000 of its Tourism Grant program to support locally-owned restaurants that make the City of Liberty a destination for dining and celebrations. These grants are to be used to pay for advertising that would not normally be possible within the restaurant’s regular budget. 

   These grants are to extend the restaurant's advertising access to promote your business in ways you couldn't normally afford.

   Both locally-owned restaurants and locally-owned and operated restaurant franchises are eligible to apply.

   Key Points:

   • Ad plan must have a clear strategy with focus on tourism promotion (attracting visitors from outside of Liberty). 
   • Describe your current advertising efforts and how the requested ad will impact your business. 
   • Explain how success will be measured.

   
   Important Dates:

   • Application Deadline: March 15 at 5 p.m.
   • Grants Awarded: By the end of March
   • Reimbursement: Grants are paid after the event/project, once receipts are submitted.

   For help with the application process, contact Brenda Geiger, Visit Liberty Tourism Strategist, at bgeiger@libertymo.gov.

4. Date Submitted
   Date Submitted
6. Restaurant Name
8. Address
9. City, State, Zip
11. Authorized Contact Person
12. Title
14. Phone
15. Email
17. Advertising Campaign Name
19. Campaign Run Date (timeframe)
21. What grant amount are you requesting?
23. Where will your ads be placed?

    1. Print (Magazine, Newspaper, etc)
    2. Influencer Partnership
    3. TV
    4. Social Media (Facebook, Instagram, etc.)
    5. Search Engine Marketing / Google Ads
    6. Open Table, Yelp, etc.
    7. Radio
    8. Other
25. Campaign Description, Theme and / or Strategy

    Ad plan must have a clear strategy with focus on tourism promotion (attracting visitors from outside of Liberty). Hooks can include but not limited to menu specials, birthday specials, tastings, live entertainment, etc.

27. Describe your current advertising efforts and how the requested ad will impact your business.
29. What is your current annual advertising budget?
31. Do you plan to hire a professional graphic designer and / or photographer to create your ads? If no, please explain who will design the creative.
33. Additional Information for Applicants
    • All printed materials paid for with grant monies must include the Visit Liberty logo and website URL (www.visitlibertymo.com).
    • Any printed materials paid for with grant monies must be submitted to the Tourism Strategist (bgeiger@libertymo.gov) for review to ensure the use of logo fits with the Visit Liberty brand guidelines
    • Visit Liberty should be listed, with logo included, as an in kind sponsor for all event grantees 
    • The Tourism Committee requests that any events receiving grant funds display a Visit Liberty banner at the event. The banner will be provided.

    Each grant recipient will submit a grant recap report to the Tourism Committee no later than 60 days after the event or campaign. The recap report should include:

    • Description of how grant funds were used including how the grant impacted the program / event and resulted in tourism in Liberty
    • Detailed budget of how funds were spent with dedicated, itemized receipts for all expenses
    • Copy of any printed materials, advertising, etc. if applicable
    • Estimated total number of people reached / attendees of project
    • Estimated total number of hotel rooms booked as a result of the project
    • Any other measurable results available

    Any advertising including the Visit Liberty logo, website and/or design template, may NOT contain any of the following material or information:

    • Direct conflicts with the City of Liberty’s employee handbook and policies in relation to discrimination, sexual harassment, endorsement or improper conduct
    • Promotion of the sale or consumption of tobacco products or depiction of the use of tobacco products
    • Commentary, advocacy or promotion of issues
    • Promotion of political candidates or campaigns
    • Promotion or commentary involving negative or personal attacks against individuals or organizations or which is contrary to existing laws or promoting illegal activity
    • Promotion of gambling, betting, or games of chance, in name, likeness or implication or promotion of establishments providing such services or activities of a related nature
    • Depiction in any form of nudity or semi-nudity, profanity, obscenity, or lewdness or characterizations which suggest, depict or promote any such element or sexually oriented products, activities, or materials as measured by a reasonable community standard
    • Promotion in any form of illegal drugs, illegal drug use or illegal drug materials or characterizations which suggest or depict the promotion or glorification of any such products, activities or materials
    • Promotion of the use or sale of firearms, explosives or other weapons, or the depiction, suggestion or glorification of violence or acts of a violent nature
    • Use of language or descriptive material which taken in form and context is deemed to be unsuitable for and contrary to community standards or standards of appropriateness for governmental or family publications, communications, and/or audiences
    • Use of words, language, representations or descriptive material of any kind having more than one meaning or connotation, one of which would otherwise be prohibited under this policy
    • Inclusion of materials, depictions, promotions or offerings which are the type prohibited or by their nature would violate any postal restrictions or regulations or any federal, state, or local law, rule or regulation. 
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